Keep more sales in motion
Give customers another path when paying the full purchase price upfront is not their preferred option.
Fund That Dealer Program
Give your customers another way to say yes.
Fund That works with Canadian dealers, vendors and equipment sellers that want to offer business customers a clear financing path at the point of sale.
You stay focused on the sale. We help the customer navigate the financing request, supporting eligible commercial purchases through our lender relationships.
Business-focusedBuilt around commercial purchases and business customers.
Simple handoffYour team refers the customer; Fund That handles the financing conversation.
Broad lender accessAccess to a network of commercial financing relationships.
Financing at the point of opportunity
Help customers move forward without making financing your job.
When a business customer is ready to purchase, access to financing can help keep the opportunity moving instead of forcing the customer to delay the decision.
Your team can introduce Fund That as a financing option and direct the customer into a dedicated application process. From there, we handle the financing discussion, collect the required information and coordinate with the applicable provider.
Reduce financing friction
Use a simple referral process instead of having your staff collect and interpret financial documents.
Support larger purchases
Financing may help customers consider equipment, vehicles or other commercial purchases that fit their business needs.
Keep your team focused on selling
Your salespeople can stay focused on the product and customer relationship while Fund That works on the financing path.
How the dealer program works
A straightforward partner experience from onboarding to customer referral.
The goal is to make financing easy to introduce, easy for the customer to pursue and easy for your sales team to understand.
Apply to partner
Tell us about your dealership or vendor business, what you sell and the customers you serve.
Complete onboarding
Our team reviews your application and confirms the referral process and any requirements that apply.
Introduce Fund That
When a business customer needs financing, direct them into the Fund That application journey.
Customer applies
The customer submits the business and financing information needed for review.
We coordinate financing
Fund That reviews the request and works with suitable financing providers where appropriate.
Complete the sale
Approved transactions proceed according to the lender's documentation and funding requirements.
Who we can work with
Financing support for businesses that sell to businesses.
The dealer program is designed for Canadian sellers whose customers may need financing to complete a meaningful commercial purchase.
Commercial vehiclesWork trucks, vans, trailers and other business-use vehicles.
Construction equipmentExcavators, skid steers, loaders, attachments, tools and related assets.
Industrial & manufacturingProduction equipment, shop machinery and specialized commercial systems.
Restaurant & hospitalityKitchen equipment, refrigeration, point-of-sale and operating assets.
Technology & officeTechnology, communications, security and business infrastructure.
Specialty vendorsOther B2B sellers with meaningful purchase amounts and recurring customer demand.
A better customer conversation
Sell the solution. Let Fund That handle the financing path.
Your staff does not need to become financing experts. The goal is simply to recognize when financing may help and give the customer a clear next step.
01
Dedicated partner onboarding
Understand the referral process before your team starts sending customers.
02
Digital application experience
Customers provide business and financing information through a dedicated workflow.
03
Business-focused financing
Financing conversations are centered on commercial purchases and business use.
04
Human support
Our team can provide context when an application or transaction needs attention.
What makes a good dealer-program fit
Designed for businesses with real commercial purchase opportunities.
You sell to businesses
Your customers are purchasing assets, equipment or services for commercial use.
Purchase amounts are meaningful
Financing can add value where customers may prefer to preserve cash rather than pay the entire amount upfront.
Your team wants a simple process
You want to offer a financing path without building an internal lending department.
You care about customer experience
You want customers to have a professional next step when financing is part of the buying decision.
What to have ready
Dealer onboarding starts with a clear picture of your business.
The application is designed to help us understand what you sell, who your customers are and how financing would fit into your sales process.
Helpful information to provide
- Legal business name and operating name
- Primary contact and business contact information
- Products, equipment or services you sell
- Typical customer and approximate purchase amounts
- Geographic sales area
- Any current financing process your team already uses
Approval to participate in the dealer program is subject to review and applicable program requirements.
Dealer program FAQ
Questions dealers and vendors commonly ask.
What types of dealers can apply?
Canadian dealers, vendors and B2B sellers can submit an application. The program can support businesses selling commercial vehicles, construction equipment, industrial assets, restaurant equipment, technology and other eligible business-use products.
Does my staff need to understand lending products?
No. Your team should understand how to introduce Fund That and direct a customer into the application process. Fund That handles the financing conversation and lender coordination.
Does becoming a dealer guarantee financing for every customer?
No. Every financing request is subject to eligibility, verification, lender criteria and final approval. Rates, fees, terms and funding timelines vary by provider and application.
Can customers finance used equipment?
Used equipment may be eligible depending on the asset, age, condition, transaction details and the criteria of the applicable financing provider.
Can we refer customers from different industries?
Yes. If your business serves customers across multiple industries, you can explain that during onboarding. Financing availability is assessed based on the individual customer and transaction.
How do we start?
Complete the dealer application with information about your business, what you sell and the customers you serve. Our team can then review the potential partnership and next steps.
Build financing into the sales conversation
Ready to offer Fund That to your business customers?
Complete the dealer application and tell us about your business, what you sell and how financing could support your customers.